Human Capital Management, Total Rewards, Total Well-Being

The Trendiest Benefits for 2023

Jenna Conroy / June 4, 2023 June 4, 2023

There’s no denying that employees’ needs have changed over the past few years. As such, employers can offer benefits to meet evolving worker needs shaped by lingering effects of the COVID-19 pandemic, a tight labor market and rising inflation. Many workers are paying more attention to their employee benefits and wondering how to stretch their dollars further. Benefits have always been crucial for attracting and retaining top performers. For 2023, employers are uniquely positioned to offer more than just a health care plan, including holistic benefits, resources and perks that today’s workers most need. This article highlights benefits that are likely to be popular in 2023.

Voluntary Benefits

It’s no secret that health care costs in the United States have risen sharply over the past two decades and will likely continue to increase. Health care affordability is top of mind for employers and employees alike. As employers search for ways to manage their health care costs, some are considering voluntary benefits as a strategy to round off their offerings. A rising number of organizations recognize that voluntary benefits are advantageous to employees and their families— and many come at no cost to the employer. Consider the following popular secondary benefits employers are offering:

• Accident insurance
• Critical Illness
• Hospital indemnity insurance
• Disability insurance
• Life insurance
• Identity theft protection
• Pet Insurance

Voluntary benefits can provide value to employees without raising an employer’s costs, making them powerful tools for attracting and retaining top workers.

Financial Wellness Benefits

Many employees are feeling financially strained due to record-high inflation. Not only will inflation impact employees’ decisions about benefits, but it may also result in a need for financial wellness education and guidance. However, financial wellness benefits must go beyond only offering educational resources to be impactful. Organizations can boost their attraction to today’s workers by offering the following types of desired financial wellness benefits:

• Retirement plan options with matching contribution
• Health savings account contribution
• Flexible spending account contribution
• Financial planning assistance and coaching
• Lifestyle spending account
• Transportation benefits
• Employee discount or purchase program
• Financial reimbursements (e.g., tuition or student loan repayment plans, caregiving support funds and professional development stipends)

With any of those offerings, education will remain a necessary component to increase employee utilization. Employers are uniquely positioned to help employees understand the importance of these benefits and can help them increase their financial literacy with additional resources and tools.

Health Care Full Premium Coverage

As health care costs continue to skyrocket, some employers choose to pay 100% of employees’ monthly health care premiums. For reference, the Kaiser Family Foundation reports the monthly average for employer contributions in 2021 was 83%. This type of benefit is more common in small organizations. Fully paid health plans could be a key differentiator for workers weighing their employment options.

Family-friendly Benefits

Family-building benefits are becoming increasingly popular with employees, as they inclusively support the unique and complex ways individuals and couples build their families. Employers are also focusing on ways to support reproductive health care. Such benefits can provide employees peace of mind as employers demonstrate their emotional and financial support for employees’ decisions to build a family. Additionally, many employers are increasingly prioritizing parental leave. According to Mercer data, 70% of employers are already offering or planning to offer parental leave in 2023, while 53% are providing or planning to provide paid adoption leave. Adoption and surrogacy benefits are also on the rise, in addition to access to fertility treatment coverage. To round out family-friendly benefits, large employers are also considering on-site childcare or access to backup childcare services.

Organizations can start optimizing employee benefits packages by evaluating employee preferences and thinking about ways to improve offerings or tailor them for their workforce. To ensure offerings and investments will resonate with employees, organizations should consider surveying them first. It’s important to keep a pulse on employees and see what they find most valuable and necessary for their overall well-being as lives continue to be impacted by COVID-19, inflation and any other personal challenges.

How to implement Employee Benefits Trends in your workplace

Implementing employee benefits consulting trends into your healthcare strategy involves considering the evolving needs and expectations of your employees. Here are some steps to help you integrate employee benefits trends into your healthcare strategy:

1. Assess current employee benefits: Start by evaluating your existing employee benefits package, particularly those related to healthcare. Understand what benefits you currently offer and how they align with your employees’ needs.
2. Conduct employee surveys and feedback sessions: Engage your employees through surveys or feedback sessions to gather insights into their preferences and expectations regarding healthcare benefits. Ask them about the aspects they value the most and areas where they feel there is room for improvement.
3. Stay updated on industry trends: Research and stay informed about the latest trends in employee benefits and healthcare. Subscribe to industry publications, attend conferences, and network with peers to understand emerging strategies and innovative approaches being adopted by other organizations.
4. Analyze benchmark data: Compare your current benefits package with industry benchmarks and competitors’ offerings. With the help of your employee benefits consultant, identify gaps and areas where you can enhance your healthcare strategy based on the trends and practices followed by other companies.
5. Customize benefits to meet diverse needs: Recognize that employees have diverse healthcare needs. Tailor your healthcare benefits to provide flexibility and choice. Consider offering a range of options, such as different insurance plans, telemedicine services, mental health support, wellness programs, and preventive care initiatives.
6. Emphasize holistic well-being: Employee benefits trends increasingly focus on holistic well-being rather than just medical coverage. Consider incorporating benefits that promote mental health, work-life balance, financial wellness, and personal development. Examples include counseling services, flexible work arrangements, employee assistance programs, and training opportunities.
7. Provide access to technology-enabled healthcare: Leverage technology to enhance your healthcare strategy. Offer digital tools, such as health apps, wearable devices, and online platforms, to empower employees to manage their health and access healthcare services conveniently.
8. Communicate effectively: It’s crucial to communicate your updated healthcare benefits strategy clearly to your employees. Ensure that they understand the new offerings, how to access them, and any changes in processes or coverage. Use multiple communication channels, such as emails, intranet portals, town hall meetings, and employee handbooks, to convey the information effectively.
9. Monitor and evaluate: Regularly monitor the effectiveness of your healthcare benefits strategy. With the help of your employee benefits consultant, collect feedback from employees, track utilization rates, analyze healthcare cost data, and conduct periodic surveys to assess the impact of the implemented changes. Use this information to make informed adjustments and improvements over time.
10. Foster a culture of well-being: Lastly, create a supportive culture that values employee well-being. Encourage leaders and managers to prioritize employee health, and promote a healthy work environment. Encourage employees to take advantage of the available healthcare benefits and wellness programs.

Remember, the implementation of employee benefits trends in your healthcare strategy should be an ongoing process. Regularly review and adapt your approach to meet the evolving needs of your workforce and align with industry best practices.

Interested in learning more about implementing these employee benefits into your healthcare strategy? Reach out to your Exude Benefits Consultant or fill out the form below: